On September 26, it was reported that recently, pop ups appeared during the navigation of the central control screen of Volkswagen's pure electric vehicle, which triggered a heated discussion on the Internet. According to the upstream news report, an owner sent a video saying that when driving the newly bought FAW Volkswagen ID.6 pure tram, when using the car navigation, a pop-up advertisement suddenly appeared on the central touch screen to block the navigation information during driving.
9月26日,大众纯电车中控屏导航突然出现弹窗广告,引起网络热议。据上游新闻报道,一位车主发布了一段视频,称一汽大众刚刚买了一辆车ID.6纯电车,使用车载导航行驶时,中控触摸屏突然出现弹出窗口广告,遮挡行驶中的导航信息。
Today, FAW Volkswagen customer service responded to the new car park by saying that the recommended shopping policy is a reward policy for car owners and their relatives and friends. If you do not want to receive this related information, you will not push similar messages.
今天,一汽大众客服回应新车场:推荐购物政策是车主和亲友购车的奖励政策。如果你不想收到这些信息,你将不再推送类似的信息。
However, the customer service response obtained by the upstream news reporter before was: "It is indeed the pop-up advertisement of" Good gift for buying a car "pushed by the manufacturer. In the future, if there is an activity, there will be pop-up advertisements, but the frequency cannot be mastered."
上游记者此前获得的客服回应如下:“确实是厂家推的买车有礼弹窗广告。如果以后有活动,会发弹窗广告,但频率无法掌握。”
The State Internet Information Office, the Ministry of Industry and Information Technology and the State Administration of Market Supervision and Administration jointly issued the Administrative Provisions on Internet Pop up Information Push Service, which will come into force on September 30, 2022.
国家互联网信息办公室、工业和信息化部、国家市场监督管理局联合发布了《互联网弹出式信息推送服务管理条例》,将于2022年9月30日起实施。
Based on the current situation, the Regulations focus on such key links as pop-up news information push, pop-up information content guidance, and pop-up advertising, and strive to solve the problems of using pop-up to push news information in violation of regulations, the pop-up advertising logo is not obvious, the advertising cannot be closed with one click, malicious speculation of entertainment gossip, excessive and excessive push frequency, unreasonable proportion of information content, and inducing users to click to implement traffic fraud.
根据当前现实,本规定密切关注弹出式新闻信息推送、弹出式信息内容导向、弹出式广告等关键环节,有效解决使用弹出式非法推送新闻信息、弹出式广告标识不明显、广告无法关闭、恶意炒作娱乐八卦、推送频率过多、推送信息内容比例不合理、诱导用户点击实施交通欺诈等问题。