On September 22, it was reported that at present, the high traffic cost has become an indisputable fact, and the marketing volume covers all brands. In addition to the impact of the epidemic, the uncertainty of offline marketing activities is also strengthening. Facing such a difficult environment, how should enterprises do well in brand marketing?
9月22日，流量成本昂贵已成为无可争辩的事实，营销覆盖了所有品牌。除了疫情的影响外，线下营销活动的不确定性也在加强。面对如此困难的环境，公司应该如何做好品牌营销？
Since this year, the marketing of digital collections has become increasingly popular. From the perspective of input-output ratio, its cost is low, and it depends more on the content of the brand side than on high marketing fees. From the perspective of radiation scope, Web3.0 virtual marketing can break the time and space limit, and the user group is mostly young people, which is conducive to the brand's youthful transformation.
今年以来，数字收藏形式的营销逐渐流行起来。从投入产出率来看，成本较低，更依赖品牌内容，而不是高营销费用。从覆盖范围来看，Web3.0虚拟营销可以打破时空限制，而消费群体多为年轻人，有利于品牌年轻化转型。
Digital collections have become the brand's latest choice. Taking OATLY, the first stock of oat milk, as an example, it cooperates with the only art company to sell 20000 digital collections. Consumers can purchase digital collections directly, or they can obtain digital collection exchange codes for free after purchasing OATLY physical products.
数字收藏已成为品牌方面的最新选择“燕麦奶上市第一股”OATLY例如，它与唯一的艺术合作，销售2万件数字收藏。顾客可以直接购买数字收藏，也可以购买数字收藏。OATLY实物产品后免费获取数藏激活码。
It is worth mentioning that users who have successfully purchased digital collections can receive the exclusive coupon of OATLY Tmall flagship store and have the opportunity to be invited to participate in the brand's future Web3.0 theme activities. This means that digital collections can help brands to make long-term operations more sophisticated. For example, brands can launch targeted activities for users holding a batch of digital collections.
值得一提的是，成功购买数字收藏的用户可以获得OATLY天猫店专属优惠券，未来有机会应邀参加品牌Web3.0主题活动。这意味着数字收藏可以帮助品牌更好地进行长期运营。例如，品牌可以为拥有一批数字收藏的用户开放活动。
However, many brands, such as OATLY, have no experience in digital collections themselves. How can they quickly access digital collections and achieve marketing disruption?
但是，很多例子OATLY品牌方面，自己没有数字收藏的经验，如何快速接入数字收藏，实现营销突破？
It is understood that when brands enter the field of digital tibet, they often choose to cooperate with digital tibet service providers. On the one hand, they lack relevant technology and do not know how to build it. There is a threshold for the construction of the digital Tibetan platform; On the other hand, they also need mature operation means to give play to the flow value of digital collections.
据了解，当品牌进入数字收藏领域时，往往会选择与数字收藏服务提供商合作。一方面，他们缺乏相关技术，不知道如何建设，数字收藏平台建设有门槛；另一方面，他们也应该改进操作手段，充分发挥数字收藏的流量价值。
OATLY's cooperation this time is the only art cloud under the art banner. Weiyi Cloud is the only digital collection SaaS and DaaS cloud service launched by the digital collection e-commerce platform. Based on the "blockchain+" technology, it provides digital art online services, customized industrial solutions and digital collection cloud services for domestic digital art customers.
OATLY这次合作是唯一艺术旗下的唯一艺术云。唯一艺术云是数藏电商平台唯一推出的艺术项目SaaS，DaaS云服务，以“区块链”基于技术，为国内数字艺术用户提供数字艺术链服务，定制行业解决方案和数字云服务。
During 618 this year, Weiyiyun cooperated with Shuanghui, and gained more than 8 million exposures on the whole network in three days around 618, making it No. 1 on the Tmall Food List.
今年618期间，唯艺云曾与双汇合作，618前后三天内获得全网800万曝光率，冲上天猫美食榜No.1。
At present, digital collection cloud service providers like Weiyiyun are solving the problems of building and operating digital collection marketing platforms for brands, bringing revolutionary changes to the brand marketing industry.
目前，像唯一云这样的数字云服务提供商正在处理数字收藏营销平台的建设和运营问题，给品牌营销行业带来革命性的变化。