On the morning of September 27, Beijing time, it was reported that Wal Mart was advancing towards the meta universe, and its online game platform, Roblox, launched two sets of experiences.
北京时间9月27日上午，据报道，沃尔玛正在向元宇宙迈进，其在线游戏平台Roblox推出两套感觉。
Wal Mart's entry into the VR world for the first time has brought toy throwing airships, music festivals with popular artists, some games and virtual goods, as well as two sets of experiences: "Wal Mart Land" and "Universe of Play".
沃尔玛第一次进入VR世界带来了可以丢失玩具的飞艇，收集流行艺术家的音乐节，一些游戏和虚拟物品，以及“沃尔玛Land”和“UniverseofPlay”两套感受。
Obviously, Wal Mart is looking for a new way to contact shoppers. The previous popularity has changed consumers' shopping habits and the way consumers interact with social media, apps and game websites, which is one of the reasons why Wal Mart adjusted its strategy.
显然，沃尔玛正在寻找一种新的方式来接触消费者。在此之前，流行改变了顾客的购物习惯，也改变了顾客和社交媒体。App，游戏平台的交互技术也是沃尔调整策略的原因之一。
Wal Mart has launched direct delivery in TikTok, Twitter and YouTube. Not only that, Wal Mart also collaborated with Meredith, Parents, Better Homes&Gardens to create vegetarian recipes, and it also launched AR tools in Pinterest to help consumers choose furniture and decorations.
沃尔玛已经在了TikTok，Twitter，YouTube大搞直接带货。不仅如此，沃尔玛还和睦相处。Meredith，Parents，BetterHomes&Gardens合作创作素食谱，它也在创作素食谱，Pinterest推出AR工具，帮助顾客选择家具、装饰品。
William White, Wal Mart's chief marketing officer, said that Wal Mart is considering entering the meta universe and will continue to deepen in the future. Roblox is just an experimental field. He explained that the newly designed meta universe experience takes into account the next generation of shoppers, especially Generation Z, which is about 25 years old or younger. Wal Mart hopes to learn something new from the cooperation. White admitted that Wal Mart does not make money in the meta universe now, but it will in the future.
沃尔玛首席营销官威廉·怀特（WilliamWhite）说，沃尔玛考虑进入元宇宙，未来还会继续深入，Roblox只是实验田。他解释说，新设计的元宇宙感受将考虑下一代消费者，尤其是25岁或更年轻的Z一代。沃尔玛希望在合作中学到一些新东西。怀特承认，沃尔玛现在在元宇宙中不赚钱，但未来会。
At the beginning of the year, Wal Mart applied for meta universe related trademarks. Some trademarks suggested that Wal Mart wanted to make and sell virtual goods, provide users with virtual currency, and also involve NFT.
年初，沃尔玛申请了元宇宙相关商标，一些商标暗示沃尔玛想生产和销售虚拟商品，为客户提供虚拟货币，但也涉及到NFT。
The current market value of Roblox is about $21.2 billion, but its share price has dropped by 60% this year. With the growth of Roblox users, more and more retailers and brands are entering.
Roblox目前市值约为212亿美元，但今年股价已下跌60%。随着时间的推移。Roblox随着用户数量的增加，越来越多的零售商和品牌进入。