丰田汽车总裁丰田章男周一在北京的一场新闻发布会上鞠躬。
丰田汽车公司(Toyota Motor Corp.)总裁丰田章男(Akio Toyoda)表示，公司出现质量问题的一个关键原因是公司内部“一些人”过度关注市场份额和利润。这是他在评估导致丰田大规模召回汽车的产品缺陷时，迄 今为止说得最重的一席话。
Akio Toyoda said a key reason for Toyota Motor Corp.'s quality problems was an excessive focus on market share and profits among 'some people' in the company, some of his bluntest words yet in assessing the flaws that led to widespread safety recalls.
丰田章男是在北京一场新闻发布会上做出上述表示的。从上周开始，丰田章男展开了他的道歉和解释之旅，始于美国，北京是最后一站，周二返回日本。 丰田章男利用新闻发布会向中国用户重申了丰田的安全承诺；当天早些时候会晤中国商务部部长陈德明时，他也发出了这样的信息。
The Toyota president made the comments at a news briefing in Beijing, the last stop on a tour of apology and explanation over the company's quality woes that started in the U.S. last week. Mr. Toyoda, who returns to Japan Tuesday, used the briefing to reassure customers in China about the company's commitment to safety, a message he also delivered earlier in the day in a meeting with Chinese Minister of Commerce Chen Deming.
丰田章男在近期的声明中反复把丰田遭遇危机归咎于对增长的过度关注，但他周一的言论则更为尖锐。这位53岁的经理人、丰田公司创始人之孙说，丰 田公司近些年的快速扩张赢得了外界的很多赞誉，一些人过于自负，对利润过度关注。
Mr. Toyoda in his recent statements has repeatedly blamed excessive focus on growth for Toyota's woes, but his comments Monday were more pointed. Toyota's rapid expansion in recent years 'attracted much praise from outside the company, and some people just got too big-headed and focused too excessively on profit,' said the 53-year-old executive, a grandson of Toyota's founder.
丰田章男表示，他不是在寻找替罪羊，并重申早些时候的声明说，我们现在和过去所犯错误的最终责任在我。但两位接近丰田章男的高管表示，他在发表 这些言论时，头脑中已经有了几位具体的前高管。这两位人士拒绝公开这些前高管的姓名。
Mr. Toyoda said he isn't out to find sacrificial lambs, and repeated earlier statements that 'ultimate responsibility for mistakes we made now and in the past lies in me.' Still, two executives close to Mr. Toyoda said the executive had several particular former top executives in mind in his comments. They declined to make the names public.
周一的声明显示，丰田公司的内部问责力度可能正在加大。丰田公司一些经理曾质疑，去年6月份担任总裁一职的丰田章男是否有能力带领丰田公司走出 当前危机。丰田章男的同盟者对此给予强力回应。上周，曾担任丰田公司驻美国高管的普莱斯(Jim Press)说，公司的问题是由“以财务为导向的海盗”、而不是由创始家族造成的，这些人“没有坚持客户第一的品质”。普莱斯说，丰田章男是唯一能够拯救 丰田公司的人。
The statement Monday suggests the effort to assign blame within Toyota may be picking up. Some managers with Toyota have questioned whether Mr. Toyoda, who took the president's job last June, is best equipped to lead it through the current crisis. The Toyoda family scion's allies have responded forcefully. Jim Press, Toyota's former top U.S. executive, last week said the company's problems were caused by 'financially oriented pirates' opposed to the founding family who 'didn't have the character to maintain a customer-first focus.' Mr. Toyoda, he said, is 'the only person who can save Toyota.'
丰田公司周一在另一场合表示，已在美国扩大了一项针对油管泄漏问题的售后服务活动，涵盖范围将扩大到934,000辆六缸引擎汽车。丰田公司发 言人莱昂斯(Brian Lyons)表示，这次行动不属于安全召回。
Separately, Toyota said Monday it has expanded a U.S. service campaign for leaking oil hoses to cover 934,000 vehicles with six-cylinder engines. The action is not a safety recall, according to Toyota spokesman Brian Lyons.
丰田公司表示，将再有217,800辆汽车被列为此次售后服务的对象。这则通知于去年公布，原因是该公司发现，一根油管的橡胶部分经过一定时间 后可能老化，造成燃油泄漏，并产生异常的引擎噪音。这批新加入的车辆分别是128,800辆亚洲龙(Avalon)轿车和89,000辆RAV4越野车， 它们属于2007-2009年款。去年该公司向716,200名丰田和雷克萨斯(Lexus)品牌汽车的车主送达了这则通知。
Toyota said it is adding 217,800 vehicles to the notice, which was announced last year after the company found that the rubber portion of an oil hose can degrade over time, causing oil to leak and producing abnormal engine noise. It is adding 128,800 Avalon sedans and 89,000 RAV4 cross-over vehicles from the 2007-2009 model years. Last year, the company informed 716,200 owners of Toyota and Lexus vehicles about the notice.
丰田公司表示，它将用一条新设计的油管免费替换老油管，替换时间约一个小时。服务活动将一直持续到2013年3月31日。
The company said it will replace the oil hose with a newly designed one at no charge to the customer and the work will take about an hour to complete. The service campaign will be offered until March 31, 2013.
在北京，丰田章男称丰田公司错误的战略重心扭曲了他所谓的丰田在汽车制造方面的传统优先次序：首先强调产品安全和质量，销售量和成本次之。十年 前丰田开始快速扩张之时，这一次序发生了改变，迅速扩大市场份额并降低成本压倒了一切。
In Beijing, Mr. Toyoda said the company's misguided strategic focus warped what he called the 'order of Toyota's traditional priorities' in car making: a stress on product safety and quality first, sales volume and cost second. That order 'changed' when Toyota began expanding rapidly a decade ago, and aggressively increasing market-share and cutting costs became paramount.
他说，曾有一段时间丰田变得过于以利润为导向。丰田章男说他计划确保丰田在他的监管之下重新恢复公司的传统重心，这表明他不打算因质量问题辞 职。
'There was a period we became too profit oriented,' he said. Mr. Toyoda said he plans to ensure that Toyota restores the company's 'traditional focus' under his watch-indicating he doesn't intend to step down himself over the quality problems.
接近丰田章男的丰田公司高管说，丰田章男特别担心高管们过分强调了二万亿日圆（224亿美元）的年营运利润目标。丰田公司在2007年3月结束 的财年中越过了这个水平。这一目标不仅导致丰田公司大幅削减成本，还开始要求提高丰田品牌汽车的溢价，尤其是在美国市场，改变了其长期保持的以价值定价的 策略。
The Toyota executives close to Mr. Toyoda said he is particularly concerned that executives overemphasized a target of two trillion yen ($22.4 billion) in annual operating profit, a level Toyota passed in the year ended March 2007. That objective caused the company not only to slash costs but also to begin asking for premium prices, especially in the U.S. market, for Toyota-branded cars-a change from a long-held strategy of pricing cars at a value.
丰田章男离开美国后直飞北京，于周六晚抵达中国以抑制油门踏板问题对丰田公司声誉的损害。丰田汽车油门踏板卡壳致使车辆突然意外加速的问题已导 致该公司全球召回了约八百万辆汽车。
The Toyota president, who arrived in Beijing Saturday night after flying to China directly from the U.S., came to China to contain damage to Toyota's reputation from the problems involving sticky accelerator pedals that cause sudden, unintended acceleration, which have resulted in the global recall of some eight million cars.
丰田章男对挤在北京一家宾馆会议室中的数百名记者称，他对让中国消费者担忧表示深切的歉意，他从美国直接飞到北京以尽快、亲自向中国民众解释他 计划如何恢复消费者对丰田汽车的信心。
Mr. Toyoda told several hundred reporters packed in a Beijing hotel ballroom that he was 'deeply sorry' for causing worries among Chinese consumers, and that he came directly to China's capital from the U.S. to 'explain to Chinese people in my own words as soon as possible' how it plans to restore customer confidence in Toyota cars.
然而，丰田章男指出，RAV4是丰田公司唯一受故障油门踏板影响的中国车型。丰田公司1月份在中国召回了75,552辆此款运动型多功能车 (SUV)。这是当前危机中它唯一在华召回的车型。丰田章男说并未在中国使用在美国和加拿大召回的车辆中使用的地垫，并承诺将在所有新款中国车型中安装新 的刹车优先系统。
Mr. Toyoda noted, however, the RAV4 is the company's only China model affected by faulty gas pedals. Toyota recalled 75,552 of the sport-utility vehicles in China in January, the only cars it has recalled in the country as part of the current crisis. Mr. Toyoda said floor mats involved in vehicle recalls in the U.S. and Canada aren't used in China, and pledged that new brake override systems will be installed in all new China models.
丰田公司周一称其2月份在华销售量同比增长30%，达45,400辆。然而，丰田高管称这一数字掩盖了中国消费者对召回事件相当多的担忧。丰田 中国公司销售与市场营销高级主管加藤雅大(Masahiro Kato)周一参加了新闻发布会。他说，自1月以来，丰田公司收到异常大量的消费者投诉，并且中国各地消费者下订单的数量明显下降。他还说，丰田公司正在 密切关注这一情况。
Toyota on Monday said its sales in China grew 30% in February from a year earlier to 45,400 vehicles. Still, executives say the headline numbers mask considerable consumer concern in China about the recalls. Masahiro Kato, a top China-based Toyota sales and marketing executive who also spoke with reporters Monday, said Toyota 'has been getting an unusually large number of complaints from customers' since January, and that 'the pace of orders being placed by consumers around China has taken a notable dip.' The company is watching the situation closely, he said.